We shape and support the customer experience by creating a fair value exchange delivered directly to each recipient and optimized by data and real-time decisioning. Every progressive exchange results in consented, earned data provided directly by the consumer in a transparent, motivating, and mutually beneficial environment enticing consumers to want to share and engage more
3radical experiences are adaptive through a combination of engagement mechanics and rewards, triggered by observed behaviors specific to the individual, and contextual metadata including device type, geography, time, etc.
Whereas most audience engagement solutions gather self-reported data in one hit (perhaps a survey mechanic), 3radical treats each interaction as part of a journey, continually optimizing the next engagement, across multiple touch points. Each interaction is designed to provide the most appropriate value exchange for that particular individual at a given point in time. This builds trust between consumer and brand.
Fully permissioned earned data is the richest, most robust data available to marketers. Not only is it data that's been acquired with transparency that complies with privacy legislation, but it is truly 'earned' through two-way interactive value exchanges. This leads to long-term trust and loyalty, and lives up to the high expectations today's consumers have of the brands they deal with.
We are passionate about helping organizations develop the capability to move beyond traditional data. Our audience engagement solutions can help you get to the heart of what really inspires and activates their audiences.